Contention
Most systems are running below their potential.
Most people have a feeling about it.
Very few stop to find out.
I have stopped inside a lot of them.
The finding is always the same.
A ceiling that was never reached.
Not because of effort. Not because of resources.
Because nobody had asked the right question.
The data has always known.
Twenty years. Five countries. Same finding every time.
Retail floors in Vancouver.
Contact centers in Karachi.
Multiple telecoms across Pakistan.
Sales and distribution rebuilt for FMCG and CPG.
Logistics networks digitized end to end.
And it keeps happening.
The floors were different.
The teams were different.
The data always told the same story.