Experience
From bouncer to founder
Every role taught something the previous one could not. Night shifts at Tim Hortons taught me showing up. Bouncing taught me reading people. Retail taught me selling. Telecom taught me systems. Building a company taught me that none of those lessons were separate.
2003 to 2006 · Toronto and Windsor, Canada
The hustle
Bouncer, Barista, Concierge · Downtown Toronto
Moved to Canada for a BBA at the University of Windsor. Tuition does not pay itself. Nights as a bouncer in downtown Toronto clubs. Morning shifts at Tim Hortons. Concierge work in between. Three jobs rotating around a full course load for three years. The education that mattered most happened at 2 AM when a drunk customer is making a bad decision and you learn that de escalation is worth more than anything in a textbook.
2006 to 2009 · Surrey, Canada
The retail floor
Product Expert to Department Sales Manager · Best Buy Canada
Selling home theater systems to walk in customers. The person who listens longest sells the most. That took six months to learn and has not stopped being true in any role since. Ranked top 20% of product experts across the West Coast. Got promoted. Took a department ranked 128th nationally to 16th. Entered the Future Leader Program as the youngest member on the coast.
2009 to 2013 · Karachi and Islamabad
The systems years
Customer Relations to Contact Center Team Lead · Telenor, then Zong
Moved back to Pakistan. Entered telecom. This is where the lens started forming. Managed daily customer operations at Telenor. Then Zong, where the real education began. Led a 27 member inbound team. Ran a cross sell project generating 180 million rupees annually. Hit 1 million new activations in a single month. Participated in a CEO led Six Sigma initiative for nationwide network rollout. Every system I touched had the same thing hiding inside it. A gap nobody had named. Data nobody had interrogated. A question that would have saved months of effort if anyone had asked it earlier.
2013 to 2017 · Karachi and Islamabad
The training architect
Sr. Executive QA to Head of Program · Zong, then Source Code
Moved from running teams to building the systems that made teams run better. Designed QA standards across Sindh and Balochistan. Built training programs that drove 58% revenue growth and 178% increase in mobile broadband sales. Designed a three day program for PCB umpiring staff that got acknowledged by the ICC. Built sales training for Stylo, Sana Safinaz, Serena Hotels, PTCL, Nayatel. The same pattern kept appearing. Performance gaps that everyone attributed to people were actually gaps in the system those people operated inside.
2017 to present · Lahore and Dubai
The builder
Founder and CEO · Allomate Solutions
Took everything from the previous decade and started building. No funding. No safety net. Failed publicly with EBOB at Web Summit when brands told me they did not need what I had built. Flew home. Started over with a different question. Built SELL 360 from scratch. Grew from a room in Lahore to clients across five countries. Eight years later the platform tracks over $145 million in revenue for clients who use it every day to take orders, manage routes, and move goods.
None of it was planned. Every role was the one that happened to be available. The thread only becomes visible when you stop looking at the titles and start looking at what each one broke inside the way you think.
On twenty years and five countries
Companies
Worked with, worked for, built for
As an employee, a trainer, a technology partner, and a founder. Forty companies across fourteen industries. The pattern was the same in every one of them.
Companies across 14 industries and 5 countries. The common thread is not the industry. It is the pattern. Every system had a gap hiding in plain sight. The data always knew before anyone asked.