Now
What I Am Focused On Right Now
This is a now page. It is a snapshot of what I am actively working on, thinking about, and investing my time in. It gets updated regularly. If we have not spoken in a while, this is the fastest way to understand what I am doing.
Scaling SELL 360 beyond FMCG distribution
Extending the platform to handle new verticals while keeping the core field sales workflow tight. The goal is broader applicability without feature bloat.
AI
AI driven QA test case generation
Building internal tooling that uses large language models to generate test cases from product specs. Early results are cutting QA planning time significantly.
Company
Growing Allomate operations in Dubai
Expanding our UAE presence with a focus on enterprise clients in the region. Navigating the operational complexities of running across Lahore and Dubai simultaneously.
Growth
Building a personal content engine
Launching this site and a writing habit. One long form piece and one short take per month. The goal is to share what I have learned building technology for traditional industries.
Personal
Reading more broadly outside technology
Deliberately spending time with history, economics, and biography. The best product thinking comes from understanding how the world actually works, not just how software works.
Last updated: 2026-04-04